Western Canada HR Students Compete at HRC West Case Competition 2025

On March 14 and 15, 2025, CPHR Alberta, along with our partners at CPHR BC & Yukon, brought together a record high of 20 teams of students from post-secondary business programs across Western Canada.

These students participated in a classroom learning competition dedicated to HR that merged theory with real-life simulations. The HRC West Case Competition two-day event provided post-secondary student teams with the opportunity to access a unique platform for the exchange of ideas with a comprehensive business case that explores a pressing HR challenge. 


The competition hosting alternates between the two provinces, and is held at a sponsored school. With the first event held back in 2017. Bow Valley College hosted in 2023, and the 2024 competition was held at Camosun College, situated on the territories of the Ləkʷəŋən (Songhees and Kosapsum) and WSÁNEĆ peoples. This year, 2025, we brought it back to Alberta to host our record high of 20 teams at the University of Alberta.  


“The Alberta School of Business was honored to co-host HRC West 2025 alongside CPHR Alberta, welcoming top HR students from across Alberta and British Columbia. This competition showcased the power of experiential learning, reinforcing our commitment to preparing future leaders who uplift each other through their knowledge, collaboration, and innovation,” says Vikas Mehrotra, Dean, Alberta School of Business, University of Alberta.    


Schools competing from Alberta included: 


  • Bow Valley College, Calgary, Alberta 
  • MacEwan University, Edmonton, Alberta 
  • Mount Royal University, Calgary, Alberta 
  • Medicine Hat College, Medicine Hat, Alberta 
  • NorQuest College, Edmonton, Alberta 
  • Northern Alberta Institute of Technology (NAIT), Edmonton, Alberta 
  • Red Deer Polytechnic, Red Deer, Alberta 
  • Southern Alberta Institute of Technology (SAIT), Calgary, Alberta 
  • University of Alberta, Edmonton, Alberta 
  • University of Lethbridge, Lethbridge, Alberta 


Competitors from British Columbia included: 


  • Ascenda School of Management, Vancouver, British Columbia 
  • Camosun College, Victoria, British Columbia 
  • College of New Caledonia, Prince George, British Columbia 
  • Douglas College, New Westminster, British Columbia 
  • Kwantlen Polytechnic University, Richmond, British Columbia 
  • Okanagan College, Kelowna, British Columbia 
  • Simon Fraser University, Burnaby, British Columbia 
  • Thompson Rivers University, Kamloops, British Columbia 
  • Trinity Western University, Langley, British Columbia 
  • Vancouver Island University, Nanaimo, British Columbia 


Friday night opened with a welcome dinner for all participants followed by networking amongst the student participants, team coaches, CPHR Alberta staff, and faculty from the University of Alberta. 


"Investing in the future of our industry is important to our association, it helps us build a strong and vibrant HR community. This is why we have developed programs and networking opportunities, like the HRC West Case Competition, for our student members to help them thrive in a career in HR after graduation,” says CPHR Alberta CEO, Ioana Giurca. 


Early Saturday, five pools of four teams competed in their first rounds of preparation and presentations. Students were provided a case written by a Chartered Professional in Human Resources (CPHR), and given three hours to study the case and prepare a presentation. 


By Saturday afternoon, four teams progressed to the final round to present their ideas and strategies to our three esteemed CPHR designated judges. 


Congratulations to all the teams that participated, and to the top four teams who were presented with cheques at the Student Awards Reception. The top four teams were: 


In fourth place, Okanagan College; Dyra Pridham, Josh Smith, Marissa John, Rebecca Chin. Team name, Umbrella HR, coached by Nathanael Massey 


In third place, Bow Valley College; Benjamin Velenzuela Celedon, Cheery Jane Oyog, Jilliane Blanchard, Maria Francis-Fairley. Team name, SparkMind Solutions, coached by Svetlana Miftahov-Rapoport. 


In second place, University of Lethbridge; Chineye Rajafa, Deon Davidson, Mmesoma Ezebuala, Nicola Neave. Team name, Elevate Beyond Consulting, coached by Shawna Boyko. 


The 2025 HRC West Case Competition winner, in first place, Camosun College; Dex Owen, Hillary Carr, Miracle Obimba, Roxy Hemlock. Team name, HRchitects, coached by Aidan Dumaisnil. 


“We are incredibly proud of our team for placing first in this year’s HRC West case competition. It was a tough competition, with so many impressive teams showcasing their HR expertise and problem-solving skills. This experience is an invaluable opportunity for students to apply their knowledge in a real-world setting, gain confidence, and grow as future HR professionals. Congratulations to all the winning teams and participants for their hard work and outstanding performances!" says Aidan Dumaisnil, Faculty, Management and HR Leadership, Camosun College.  


Thank you to our host school University of Alberta. 

HRC West 2026 will be hosted in Richmond, British Columbia at Kwantlen Polytechnic University.  


About CPHR Alberta 


CPHR Alberta is the professional association dedicated to strengthening the human resources profession and upholding the highest standards of practice. 


With over 6,000 members in major cities across Alberta, the Northwest Territories and Nunavut, CPHR Alberta is the fourth largest HR association in Canada. 


CPHR Alberta is the exclusive registration body in Alberta for the Chartered Professionals in Human Resources (CPHR) designation, which is the professional standard in Canada. The CPHR demonstrates HR expertise, experience and ethical management of today’s human capital. CPHR Alberta is a provincial member of CPHR Canada. 


For more information about the 2025 HRC West Case Competition contact: Cali Kleine, Post-Secondary Coordinator, CPHR Alberta at ckleine@cphrab.ca. 


About CPHR BC &Yukon 


CPHR BC & Yukon is a non-profit organization specializing in advancing professional people practices. Committed to providing leadership in HR excellence, CPHR BC & Yukon is the foremost professional association for HR practitioners throughout the province. 


Founded in 1942, CPHR BC & Yukon is a democratic organization governed by a volunteer Board of Directors elected by the membership. As the largest HR association in Western Canada, CPHR BC & Yukon has grown to include close to 7,000 members encompassing CEOs, directors of HR, consultants, educators, students, HR generalists, and small-business owners. 


The association is the sole BC grantor of the Chartered Professional in Human Resources (CPHR) designation and is responsible for upholding industry standards. In addition, as the largest HR association in Western Canada, CPHR BC & Yukon offers professional learning and networking opportunities including workshops, symposia, events, and an annual conference and showcase. 


For more information on the 2026 HRC West Case Competition contact: Quinne Davey, Member Relations Manager, Lower Mainland, CPHR BC & Yukon at qdavey@cphrbc.ca.

The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



2025 Year-End Message - Geordie MacPherson

By Jessica Jaithoo • December 17, 2025
As we close out 2025, I’m feeling genuinely proud of what CPHR Alberta has accomplished this year, and grateful for the members, volunteers, partners, and staff who made it possible. Together, we’ve continued to strengthen the value of the CPHR designation, expanded professional development opportunities, and deepened relationships with government, post-secondary institutions, and business leaders. This year also brought some milestones worth celebrating. We’re ending 2025 in a financially stable position, and our membership grew by 7% , which is a nice reminder that the HR community is thriving, and that we are still the kind of people others willingly choose to join. One of the most important pieces of work this year was launching our 2026–2028 Strategic Plan. This roadmap was shaped by member input, market research, and alignment with CPHR Canada’s national priorities. It’s the product of a truly collaborative process led by our Board and operations team, forward-looking, grounded in data, and practical in how it positions us for what’s next. At its core, the plan strengthens the HR profession and supports the people who drive it, reinforcing our commitment to a resilient and inclusive HR community. I encourage you to read it and see where we’re headed. View the Strategic Plan here. Our pursuit of self-regulation remains a priority, and our advocacy efforts this year continued to deepen relationships with government and position HR as a trusted profession. We’re making progress, ensuring HR’s voice is present in key policy conversations and recognized where it matters most. If nothing else, we are getting very good at showing up, staying thoughtful, and keeping the conversation moving forward. To build on this momentum, we’re currently recruiting two Chartered Members and up to one Public Members to join our Board. We’re looking for candidates with prior governance experience and strengths in areas such as strategic business leadership, financial management, legal expertise, or IDEA. It’s also important to us to have meaningful geographic representation from outside Calgary and Edmonton, because Alberta is bigger than two postal codes, and our Board should reflect that. You can learn more about the process and requirements through our blog , and I’d encourage you to apply or share the opportunity with someone who’d be a great fit. Applications close January 9, 2026. Chartered and Retired Members: Apply through your member portal Public Members: Contact Heather McMaster at hmcmaster@cphrab.ca for application details As the holiday season approaches, I hope you find time to rest, recharge, and take a moment to acknowledge what you’ve contributed this year, professionally and personally. Thank you for everything you do to advance the HR profession. I’m confident that, together, we’ll continue building something even stronger in 2026. And if your out-of-office message is already drafted, I respect the efficiency. Geordie MacPherson, CEC, CPHR, SHRM-SCP Chair, Board of Directors, CPHR Alberta

2025 Year-End Message - Ioana Giurca

By Jessica Jaithoo • December 17, 2025
As we close out 2025, I am proud to reflect on the incredible work our association has accomplished this year. With the support of CPHR Canada, we continue to strengthen a national network of over 33,000 HR practitioners and professionals, including more than 7,300 in Alberta. Our collaboration with provincial counterparts, post-secondary institutions, local chambers, and government partners remains central to promoting the value of hiring a designated professional and advancing consistent standards across Canada. This year, CPHR Alberta grew by 7%, with the majority of new members coming from students and emerging HR professionals—the future of our profession. Thank you to all our members for the work you do every day to elevate the profession. Operationally, 2025 was a year of engagement and impact. We hosted 76 events across Alberta, the Northwest Territories, and Nunavut, welcoming over 6,300 attendees to workshops, roundtables, webinars, and community sessions. Complimentary events played a key role in sustaining access to learning and connection for our members. Our Annual Conference was a highlight, bringing together a sold-out audience, a fully booked exhibitor space, and earning strong satisfaction ratings with 77% of attendees rating their experience positively. Thoughtful planning is already underway for our 2026 Conference on June 2 and 3 at the BMO Centre in Calgary, where expanded attendee capacity, increased exhibitor space, and enhanced programming will elevate the experience for HR professionals across our jurisdiction. Through our marketing campaign, we focused on raising awareness of the strategic value a CPHR brings to organizations. The results speak for themselves with 10% of new members joined after seeing our campaign, and website traffic increased by 17%, averaging over 55,000 views per month. In 2025, CPHR Alberta navigated Ministry changes, new mandate letters, and changes to professional governance. The Professional Governance Act (PGA) was introduced in the Spring of 2025 and received royal assent in May. This was a long-awaited and important step forward. CPHR Alberta operations and the Board are at work reviewing the legislation and anticipating the incoming regulations. We have continued our focus in broader advocacy and engagement to promote the profession as a leading voice, valued partner and knowledge expert. Throughout the year, we deepened our existing relationships, built new ones, and partnered on impactful projects at various levels of government and with community partners. We look forward to continuing to highlight the significance and impact of the profession within our organizations and communities throughout 2026. Looking ahead, we are excited to implement our 2026–2028 Strategic Plan , continue rolling out our new member recognition program, and shine a spotlight on our incredible HR community at our Member Recognition Gala in April. We will also advance our work toward self-regulation, ensuring the HR profession is recognized and trusted for its impact on organizations and communities. I want to thank our incredible team at CPHR Alberta and the many volunteers who make our work possible. Your dedication ensures we deliver value to our members and advance the HR profession every day. Thank you also to our Board of Directors for their guidance and leadership throughout the year.  As the holiday season approaches, I wish you joy, rest, and time to celebrate your accomplishments. Together, we are shaping the future of HR—and I look forward to all we will achieve in 2026. Ioana Giurca, CEO, CPHR Alberta

An Update from your Board of Directors – November 2025

By Jessica Jaithoo • December 4, 2025
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on November 27, 2025, and is proud to share the strong momentum we are experiencing across our community. The Board’s key messages are as follows: Membership Growth As of September 30, 2025, we reached 7,213 active members, a 7% year-over-year increase, with the majority coming from student and emerging HR professionals. This growth affirms the momentum of our HR profession and the impact of our student engagement initiatives. Professional Development Member participation remains strong with 53 events held year-to-date, with 5,013 attendees across workshops, roundtables, webinars, and community sessions. Our complimentary events have played a key role in sustaining engagement and access to learning. Annual Conference The Annual Conference was a heavy focus for the association in Q3. The sold-out event continues to bring together our community for valuable professional development and networking opportunities, creating a strong foundation for 2026. Attendees reported high satisfaction, with over 370 in attendance, and a sold-out exhibitor hall. “The CPHR conference was incredibly educational and inspiring. The speakers motivated me, and it was an experience I’ll never forget. I really enjoyed it, grew closer to my team, and I definitely want to attend again.” – 2025 Conference Attendee The 2026 event will be held at the BMO Centre, in Calgary on June 2 and 3 – with increased capacity, expanded exhibitor space, and enhanced programming will elevate the experience for all HR professionals across Alberta, NWT and Nunavut. Self-Regulation The Board continues to assess the implications of Alberta’s Professional Governance Act (PGA), including: Advocacy, legal, and governance impact assessments are being commissioned. Preliminary recommendations from management will be brought to the Board in March and June 2026, leading to a formal decision. Further information will be shared, when ready.  Future Vision Approved: 2026-2028 Strategic Plan Our new 2026–2028 Strategic Plan will be rolled out in December to all members. The 3-year Strategic Plan, crafted from member feedback, market research, and collaboration with CPHR Canada – aims to strengthen our profession’s influence, amplifies leadership, and creates pathways for all members to thrive. Fiscal Responsibility Our Q3 financial review remains on track for a balanced year-end forecast. The 2026 draft budget has been approved – aligning resources with our strategic priorities while maintaining a disciplined and responsible financial approach. Board Governance Our board continues to focus on good governance practice, ensure stability, clarity, and accountability across our organization. FCPHR Nominations A reminder that the prestigious Fellowship Award is open for nominations! This national program recognizes Chartered Professionals in Human Resources (CPHRs) who have made exemplary contributions to the HR profession. Recipients are granted recognition as a Fellow of the Chartered Professionals in Human Resources (FCPHR). Click here to learn more about the Fellowship Award, including the guidelines and completing your nomination. You can also download a copy of the nomination form here. The next Board meeting takes place in March 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
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