Research

Resources for HR Professionals

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Reimaging Recognition: A Strategic Look at Workplace Recognition in Alberta 

This report is the outcome of a collaborative 

initiative between Vantage Circle, CPHR Alberta, 

CPHR Members and various organizations in the 

province aimed at understanding how Recognition 

& Rewards (R&R) Programs are currently being 

implemented across the province, and how these 

programs can evolve to meet the needs of a rapidly 

changing workforce. 

The impetus for this study emerged from a 

roundtable held in early 2024, where a group of 

CPHR executives and senior HR leaders from 

across Alberta came together to explore the state 

of recognition.

Timeline

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Open: NA

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Under Review: NA

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Complete: June 2025

Input Received

The result is a first-of-its-kind, Alberta-focused 

recognition benchmarking report. It offers 

clear insight into where organizations stand 

today, where the gaps lie, and how recognition 

can be transformed from a well-meaning 

gesture into a measurable driver of 

engagement, culture, and retention.