How to Choose the Best Benefits to Offer Your Team

Choosing the right benefits for your team is a critical decision that can have a lasting impact on your business. A well-considered benefits program can signal to your team that you value them and are invested in their well-being. Let’s look at how to evaluate your team’s needs, the criteria for selecting the best benefits, and tips for maintaining an effective benefits program for the long haul.


Understanding Your Team’s Needs and Preferences

Before you start creating or updating a benefits package, the most effective step is to simply ask your employees what they want. Each employee will have unique needs, and a one-size-fits-all approach may not be the most effective. Consider these benefits:

  • Paid Time Off (PTO): This includes vacation days, personal leave, and holidays. Employees value flexibility, and a generous PTO policy can enhance job satisfaction.
  • Volunteer Days: Allowing employees to give back to the community during work hours can boost morale and show commitment to social responsibility.
  • Health Insurance: A solid health insurance plan is often the cornerstone of any benefits package, covering medical, dental, and vision care.
  • Retirement Plans: A company-sponsored retirement plan, especially with a matching contribution, is a strong incentive for long-term financial security.
  • Life Insurance: Provides peace of mind to employees by offering financial support to their dependents in the event of their passing.
  • Short- & Long-Term Disability: These benefits offer income protection in case of illness or injury, ensuring employees are supported even when they can’t work.
  • Educational Reimbursement: Supporting ongoing learning can encourage professional development and foster a culture of growth within your company.
  • Profit Sharing: When employees share in the company’s success, it can increase loyalty and motivate them to contribute to the company’s profitability.
  • Longer-Term Opportunities for Temp Workers: Providing top-notch temporary employees with the chance to secure longer contracts or full-time roles. This approach can encourage them to stick around and help minimize turnover.


A practical approach is to create a list of potential benefits and then survey your team to rank them as high, medium, or low priority. This method gives you a clear picture of which benefits are most valued, helping you serve your employees more effectively. 


Aligning Benefits With Your Company Culture and Values

Benefits are more than just a perk — they’re a direct reflection of your company’s culture and values. Tangible benefits that align with your values can show your employees that your actions match your words. This can also act as a strong tool for employee retention. Over a third of Canadian employers said that the competitiveness of their health benefits plan is always a concern for them. This means employers understand that providing a comprehensive health benefits plan for employees helps position them as an employer of choice for new and existing team members. 

A table showing major concerns about the health benefits plan

Top Tips for Maintaining an Effective Employee Benefits Program

Creating a benefits package is just the first step; maintaining its effectiveness requires ongoing attention. Follow these tips to ensure your benefits program continues to meet the needs of your team:


1. Stay in Communication With Your Team

Maintain an open line of communication with your employees regarding the benefits package. Conduct periodic surveys to gauge satisfaction with the current offerings and to identify emerging needs or preferences. Listening to feedback allows you to make adjustments as needed, showing that you are responsive to your team’s evolving expectations. 


2. Engage With Benefits Providers

Involve your point of contact from the benefits providers. Invite them to meet with your team to explain the details of each benefit, including any recent updates or changes. This helps ensure that employees fully understand what’s available to them and how to take full advantage of their benefits.


3. Document and Communicate Your Offerings

Make sure to document your benefits package in detail and distribute this information to your team. A recent survey found that only half of Canadian employees understand their health benefits plan well. A clear, accessible document helps avoid misunderstandings and ensures that everyone is aware of the full range of benefits. 

A graph showing the level of understanding of health benefits plan

4. Highlight Benefits as Part of Total Compensation

Ensure employees understand that benefits are an integral part of their overall compensation. While salary is important, a comprehensive benefits package can provide value that extends far beyond a paycheck. Educating your team on the financial and personal value of their benefits can enhance appreciation and engagement.


Ultimately, offering a well-rounded and thoughtful benefits package is not just a perk — it’s a necessity. Employees increasingly view benefits as a core part of their total compensation, and a robust package can be a powerful tool for attracting, retaining, and engaging top talent. Investing in benefits is, ultimately, an investment in the success and sustainability of your business.

Author Bio

Dean Mathews is the founder and CEO of OnTheClock, an employee time tracking app that helps over 18,000 companies all around the world track time. 


Dean has over 20 years of experience designing and developing business apps. He views software development as a form of art. If the artist creates a masterpiece, many people’s lives are touched and changed for the better. 


When he is not perfecting time tracking, Dean enjoys expanding his faith, spending time with family and friends, and finding ways to make the world just a little better. You can connect with him on Linkedin.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.

The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



An Update from your Board of Directors – September 2025

By Jessica Jaithoo • October 7, 2025
As the governing voice of CPHR Alberta, the Board of Directors meet quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on September 22, 2025, and the Board’s key messages are as follows: 2026 – 2028 Strategic Plan The Board unanimously approved CPHR Alberta’s new 2026 – 2028 Strategic Plan, which includes a refreshed organizational vision and mission. This forward-looking plan focuses on: Enhancing member value Promoting self-regulation Elevating the visibility of the CPHR designation Fostering a future-ready HR community Implementation begins immediately, with further details to be shared in the coming months. Stay tuned, our new Strategic Plan will be released this fall via email! Board Recruitment The Board has initiated preparations for the 2026 elections. We will once again be seeking CPHR, Retired CPHR, and public members. Additional details will be available in November. CPHR Canada and Collaboration Across Provinces The Board welcomed Philippe de Villers, Chair of CPHR Canada, who presented the national organization’s new strategic plan and the strong collaboration across provinces. Further updates will follow after CPHR Canada’s December Board meeting. You can view the CPHR Canada Strategic Plan here. Financial Management The Board reported that CPHR Alberta remains on track for a balanced 2025 budget, with no current financial risks identified. Engagement Board members will be attending our holiday mingles across the province starting in November. We invite you to join us in celebrating another successful year as a growing HR community. Visit the CPHR Alberta events page and watch your inbox, registration opens soon!  The next Board meeting takes place in November 2025, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!

Supporting Employee Well-Being: How HR Plays a Role in World Mental Health Day

By Jessica Jaithoo • October 7, 2025
Each year on October 10th we commemorate World Mental Health day. A day dedicated to raising awareness, minimize stigma, and promote meaningful connections and conversations about mental well-being. In the modern fast-paced and high-pressured working world, mental health support comes as a crucial element beyond a wellness initiative. It helps to build a more resilient, compassionate, and productive workplace. For HR professionals this day is an important reminder in the role we play in creating a culture that prioritizes empathy, balance, and care. When employees are mentally supported, they are more engaged, collaborative, and better equipped to excel in their roles. Why Mental Well-Being Matters Mental health can affect anyone, regardless of position, age, industry, or experience. The World Health Organization (WHO) reported that in 2019, 970 million people globally battled mental health issues. Anxiety and depression being the most common disorders. The economic costs become substantial, with loss in productivity outstripping direct cost of care. Beyond numbers, the impact can ripple through teams and affect morale. Stress, burnout, and disengagement have real, impactful consequences. Acknowledging mental health and proactively making efforts to take care of employees strengthens companies as a whole. How Can Employers Support Employee Mental Health? While there is no “cookie cutter” formula to promote mental wellness – creating an environment where employees feel seen, heard, and supported is key. Here are a few actions HR can implement to make an impact: Foster Open Conversations Break the silence. Openly encouraging judgement-free conversations around mental health can reduce the stigma around the topic. Practicing empathy and sharing personal experiences can encourage others to also discuss their own experiences and current challenges. Access to Mental Health Resources Ensure employees know where they can turn to for help. Having an Employee Assistance Program (EAP) with access to counseling, therapy, or mental-health hotlines and online support tools can increase awareness and better access to resources that can help employees whom are struggling with their mental health. HR can also work with benefits providers to increase coverage for mental health services or host workshops that focus on stress management and mindfulness as well as recognizing signs of burnout or emotional distress. Creating an environment within the workplace that promotes these habits also is important. Having quiet spaces to decompress, offering mental health days, or acknowledging small employee achievements can go a long way. Work-Life Balance Having a balance between work and personal life is key in maintaining mental health. Encourage employees to set realistic goals and expectations, honour their time off, and model such balanced behaviour themselves. Flexible work schedules, options to work remotely, regular check-ins, and encouraging boundaries can help employees better manage their workload and reduce burnout. Celebrating World Mental Health Day in the workplace  World Mental Health Day is a great opportunity to remind and emphasize an organization’s commitment to well-being. Here are a few ways HR can promote and celebrate the day: Host a wellness workshop: Invite a speaker or mental-health professional to talk about coping strategies or tools for mindfulness Coffee & Connection: Have an informal meeting where employees can share their own ways to de-stress and support one another Share Resources: Share educational material or mental health tips through internal communication channels Closing Thoughts Mental health shouldn’t just be a one-day topic. It’s a constant year-round commitment to help take care of ourselves. On this World Mental Health Day, we should reflect on how to make our own workplaces safer, fostering compassionate and stigma-free spaces for everyone. As HR professionals we are in a key role to lead this change. We can advocate for open dialogue, sharing helpful resources, and nurturing an inclusive culture that values well-being just as much as performance. By working together, united we can create safer workplaces where employees can thrive both professionally and personally. When people feel supported, everyone benefits. Resources: https://www.who.int/health-topics/mental-health#tab=tab_2 About the Author: Rheya is a volunteer with the CPHR Alberta Social Media Committee, a young professional passionate about HR and creativity. With a Diploma and Bachelor's in Business Administration from SAIT, Rheya brings experience in project management, SEO, and social media. When not working, Rheya enjoys crocheting, writing a first novel, and binge-watching Harry Potter movies.

A Strategic Guide to Organization Restructuring, Part 1

By Jessica Jaithoo • September 29, 2025
Author: Ada Tai, MBA, CPHR, SHRM-SCP I’ve been watching the pace of corporate restructuring accelerate this year, and it’s striking how no sector seems immune. ConocoPhillips is reducing its global workforce by a quarter. Intel is preparing to slash 24,000 jobs in one of the largest shake-ups in its history. Salesforce is eliminating 4,000 positions as it doubles down on its AI strategy. Paramount Skydance, fresh off its blockbuster merger, is shedding up to 3,000 roles; while Hudson’s Bay, a retailer that’s been part of Canada’s identity for more than 350 years, is closing its doors and letting go of more than 8,300 employees. Add to that layoffs at Starbucks, Amazon, PwC, Burberry and even Recruit Holdings, the parent company of Indeed and Glassdoor 1 , and the picture becomes clear: we’re in the middle of a global restructuring storm, where technology, cost pressures, and shifting markets are re-writing the rules of work. In my recent conversations with business leaders, one theme keeps surfacing: many are contemplating a restructuring of their own. However, they’re not just looking to cut costs; they’re seeking a clear strategy. That’s what this guide is about: how to prepare for restructuring with purpose, clarity, and humanity. Step One: Define the "Why" Restructuring is one of the most complex decisions a company can make. Done poorly, it can destabilize operations and damage culture. Done well, it can reset the business for future success. The starting point is always the “why.” What problems are you solving? Common drivers include: Financial distress - Reducing costs and/or improving profit margin to stabilize the business Market changes - Pivoting toward new products, services, or geographical territories Technology shifts - Re-organizing to adopt AI, automation, or other innovations Efficiency and competitiveness: Streamline structures or flatten hierarchies The objectives must be specific, measurable, and aligned with the company's long-term vision. This "why" is the foundation for the entire plan and is essential for communicating with stakeholders. Step Two: Define the “What” Once the purpose is clear, organizations can proceed to define the scope. Which functions are absolutely critical to preserve? And which areas could be restructured, consolidated, or phased out? This stage is about mapping priorities. In my work with clients, I often find that once they clarify their non-negotiables, the rest of the plan comes into focus much more easily. Step Three: Plan the “How” Too often, companies jump straight to layoffs, but effective restructuring requires scenario planning. Before jumping to layoffs, I’d advise businesses test different options to see which will lead to the best results for their company. This might include a hiring or salary freeze, reduced hours, offering voluntary exits, retraining employees, or re-deploying talent to new roles. Each option carries different financial, operational, and cultural impacts. Running these scenarios before making cuts prevents costly missteps.  Equally important: restructuring can’t be run by a single department in isolation. Organizations need a cross-functional team of leaders, supported where needed by external advisors who bring objectivity and specialized expertise.
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