Engaging Employees During Disengaged Times

07
Feb 2022
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A woman is holding a tablet in front of a wall with smiley faces drawn on it.

Author: Shawn Bakker

In February 2020 I had just returned from a trip to Cuba with friends. I then lead a four-day, in-person training program for 15 people. Then the world changed.

Since then I have been tracking the shifts in employees’ values, needs and desires. By examining the data from our Career Values scale , I found there has been a change in what employees report as important to them, and leaders are out-of-touch with this change.

Before the pandemic, the most important sources of satisfaction for employees were ranked as follows:

A graph showing the percentages of different types of services

Note: Data shows the percentage of people who selected the specific career value as one of their most important.

During the pandemic there was a significant shift. Below are the results from the last year and a half:

A graph showing the percentages of service orientation career development and influence

The number of people valuing Career Development has increased significantly; 50% more people endorse it now than they did before. So considerably more people are looking for opportunities to learn new skills, tackle new challenges, and move forward in their career.

This increased importance of development has come with a significant drop in the number of people who value Team Orientation. Twenty-five percent fewer people list working closely with others as important. What previously was the second highest ranking value has fallen all the way to fifth. As people have worked through the pandemic, their sense of teamwork and level of connection has decreased. At the same time, they are also exploring new avenues of development in greater numbers. Employees are asking themselves “Is this all there is in this place?” Many are finding the answer to that question to be yes, and leaving.

To engage employees who are feeling disconnected and expressing a higher desire for career growth, leaders need to get active. They need to begin asking employees “What could make this better?” Then implement changes based on what they hear. Recent research from McKinsey & Company 1 shows that leaders do not have a great read on what is truly important to employees – so leaders need to shelve what they think might be the problem, and listen to what employees tell them instead.

For many leaders, this requires them to shift away from their natural, more analytical and task-focused approach. Leading people, especially those who are working remotely, requires greater effort on the part of leaders to initiate connections, involve others, and understand of the needs of employees. This shift to higher levels of consultation and collaboration allows leaders to target the real reason for poor engagement and attrition – the misalignment in needs, values and desires.

I would like to end with a few tips for both employees and leaders.

Tips for Employees – To more effectively explore new options

  • Clarify and articulate your values. It is tough to find satisfaction if you don’t know what you are looking for.
  • The organizational psychologist Adam Grant has said “Before you quit your job, it’s worth exploring ways to improve your job.”
  • Planned happenstance. It is important to have a strategy for pursuing new opportunities, but you also need to be ready and open to pivoting when necessary. Make sure you balance planned and emergent strategies.

Tips for Leaders – To more effectively value employees

  • Initiate and maintain connections. You can only make things better for employees by asking them.
  • Develop employees. What are you doing in this space? Employees want to learn, grow and expand their capabilities. If they don't think they can do that in your organization, they will look elsewhere.
  • Develop self. Learning and growth are as important for leaders as they are for employees.
  • Learn and pivot. Take what you hear from employees and make changes.

Employees leave jobs for positions that fit them better, and job change is influenced by some simple calculus: Increased job satisfaction + Fewer work-family conflicts = Less job change 2 .  If leaders can actively work with employees to find ways to increase job satisfaction by aligning with employee values they can make their organization a much more engaging place to be.



References:

1.  https://www.mckinsey.com/business-functions/people-and-organizational-performance/our-insights/great-attrition-or-great-attraction-the-choice-is-yours

2. Sons M, Niessen C. Cross-lagged effects of voluntary job changes and well-being: A continuous time approach. J Appl Psychol. 2021 Oct 14. doi: 10.1037/apl0000940. Epub ahead of print. PMID: 34647782



About the Author : Shawn Bakker is a registered Psychologist and leads the Professional Services team at Psychometrics Canada.

sbakker@psychometrics.com

https://www.linkedin.com/in/shawn-bakker/

www.psychometrics.com



The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo March 16, 2026
Author: Rheya Patel, 2026 Social Media Committee Member As days become longer and the weather warms up, the first day of spring brings a sense of renewal and new beginnings. A time that feels more energizing and people are more motivated to reset their routines, look for new opportunities and clear away old habits. While spring is commonly associated with “spring cleaning” in the home, perhaps the same principal can be applies to the workplace. For organizations and HR groups, spring can be the perfect opportunity to encourage employees to reflect and construct new meaningful goals and “clean” out the “clutter” of goals that no longer help them grow or have already been achieved. Why is Spring the Perfect Time for Goal Setting? With the rush of returning to work after the holidays and resuming normal life, spring gives a perfect moment to pause and reflect. Employees can check on their progress, realign priorities and continue the year with renewed motivation. For HR teams, encouraging this reflection can re-engage employees and increase motivation. In turn, employees are more likely to be focused and productive while creating a space for meaningful conversations about growth, development, and career progression. How Can We Encourage Goal Reflection? Believe it or not, HR plays a crucial role in goal setting whether it is realized or not. Creating an open work environment where employees feel supported and encouraged with professional development is key in reflection and goal setting. Below are several ways organizations can use the season of renewal to inspire growth and goal setting. Encourage Reflection What accomplishments have employees made that they are proud of? What challenges have they faced? Asking these kind of questions and having one-on-one check-ins with employees can help support employees to openly discuss their goals and aspirations, and potentially create new goals. Promote Professional Development and Growth The arrival of spring can also create the chance to introduce new learning opportunities. Having a fresh mindset combined with training, workshops, mentorship initiatives, or skill-building programs, employees can feel more motivated and supported in pursuing growth.  This helps employees expand their skillsets and strengthen the organization as a whole. Foster Collaboration and New Ideas Tying back to renewed energy, organizations can encourage teams to collaborate and share new ideas. Brainstorming sessions, innovation workshops, or team goal-setting can foster inspiration and connectivity, Having an open space for discussions can help teams align goals with organizational priorities to promote innovation and productivity. Celebrate Progress Recognizing progress along the way is essential. Celebrating achievements and acknowledging progress have a significant impact on employee morale. Employee recognition programs, team shoutouts, or words of appreciation can go a long way to remind employees how valuable their efforts and contributions are and continue to motivate them to strive towards their goals. Final Thoughts The arrival of spring represents renewal, growth, and new possibilities. For HR professionals, it’s also the opportunity to encourage employees to pause, reflect, and move through the rest of the year with renewed purpose. Encouraging goal setting, promoting professional development, fostering collaboration, and celebrating progress, can tie the season of newness to inspire meaningful growth. The new season reminds us that progress doesn’t need to start January 1st. Sometimes, a change in perspective, and a little springtime inspiration, can be the step towards pursuing new goals and growth with confidence.
March 16, 2026
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, have began delivery on the association's new strategic priorities developed in the 2026-2028 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 14, 2026 to review organizational performance, governance matters, and strategic priorities for the coming year. The Board’s key messages for the membership are as follows: Strong Association Performance in 2025 The Board reviewed the 2025 year-end financial statements and Q4 Management Discussion & Analysis. Key highlights include: 7,332 active members in 2025 (+409), a 6% year-over-year increase Student membership drove much of the growth, strengthening the profession’s long-term pipeline 76 professional development events delivered, reaching 7,000+ participants across Alberta 2025 CPHR Alberta Conference exceeded attendance targets with strong sponsor engagement 2026 conference outlook is strong, with sponsorship commitments nearing target levels The Board approved the 2025 audited financial statements, confirming the organization remains financially stable and well-positioned to support continued growth. Strengthening the Value of Recognition of the CPHR Designation The Board reviewed updates on thought leadership, marketing, and labour-market recognition of the designation. Key insights include that 52% of qualifying HR job postings now require or prefer a CPHR designation, demonstrating strong labour-market recognition. Strategic partnerships also continue to expand, including advancement in opportunities with the Academy to Innovate HR (AIHR). Marketing initiatives and industry engagement are focused on building awareness of the designation across employers and HR professionals. The Board remains focused on protecting and strengthening the credibility and value of the designation. Self-Regulation and Advocacy The Board discussed the current self-regulation review. Governance and Board Leadership The Board received updates from its committees and discussed key governance matters, including the Finance & Audit Committee’s oversight of audited financial statements and financial performance and the Governance Committee’s work on governance policy and board practices. The Human Resources Committee also provided updates on governance processes, including expressions of interest and board director voting results. The Board also reviewed board effectiveness practices, succession planning, and interest in the Vice-Chair role as part of ensuring strong leadership continuity. Looking Ahead The Board discussed priorities for the coming months, including: Preparation for the 2026 Annual General Meeting (May 7) Continued membership growth and engagement Delivering a successful 2026 CPHR Alberta Conference (June 2-3) The Board remains focused on supporting members, advancing the HR profession, and ensuring the organization remains strong and sustainable. The next Board meeting takes place in June 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
By Jessica Jaithoo March 16, 2026
The 2026 HRC West Case Competition, hosted by CPHR BC & Yukon and CPHR Alberta, concluded with outstanding student performances from across British Columbia and Alberta, showcasing the next generation of human resource professionals. The first-place team, ThriveSpire from Mount Royal University’s Bissett School of Business (Alberta), consisting of Nicole Sivertson, Brooke Jenkins, Jam Roda, and Gabrielle Vadnais, secured the $1,500 grand prize for their winning case presentation. Second place was awarded to HRInnovate from Bow Valley College (Alberta), followed by HRmony Solutions from Acsenda School of Management (British Columbia) in third and Innocore from Douglas College (British Columbia) in fourth place. This year’s competition featured 16 teams from post-secondary business schools across BC and Alberta. The exceptional quality of presentations reflected the passion, innovation, and practical expertise students will bring to the human resources profession as they begin their careers. CPHR BC & Yukon and CPHR Alberta extend their sincere thanks to all participating students, coaches, and judges for their dedication and contributions to the success of the event. Special appreciation is also extended to KPU’s Melville School of Business for hosting the 2026 HRC West Case Competition. Plans are already underway for the 2027 HRC West Case Competition, which will take place at Mount Royal University in Alberta on March 5 and 6, 2027. For more information visit: https://cphrbc.ca/hrc-west About the HRC West Case Competition The HRC West Case Competition is an annual student competition organized and co-hosted by CPHR BC & Yukon and CPHR Alberta, bringing together post-secondary students from across Western Canada to apply human resource theory to real-world business challenges while fostering professional growth, collaboration, and industry readiness. About CPHR BC & Yukon CPHR BC & Yukon is a non-profit organization dedicated to advancing the HR profession through education, advocacy, awareness, and professional development opportunities. Established in 1942, the association is the Voice of the HR Profession with a mandate to enhance the profession and advance member value. The organization provides leadership to more than 8,500 members and is both a founding member of the Chartered Professionals in Human Resources of Canada (CPHR Canada) and the exclusive grantor of the Chartered Professional in Human Resources (CPHR) designation in British Columbia and the Yukon. www.cphrbc.ca Media Contact: Quinne Davey Senior  Member Relations Manager, CPHR BC & Yukon quinnedavey@cphrbc.ca 604-694-6943 www.cphrbc.ca
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