CPHR Alberta 2024 Research Outlook

It is important to us to provide research to our membership that produces data and supports resources and tools that highlight the Human Resources profession as the profession that it is, a strategic thought leader and valuable voice within organizations and industries making significant impacts for all Albertans. Through our strategic priorities, we are also responsible to our membership to be a reliable source of knowledge and data on the state of the profession and the challenges that we will face. We prioritize this so that the membership can be prepared to navigate changes for employees and within organizations and industries. We know that the HR profession drives progress within organizations that reflects the progress we make as a society, so we are committed to providing resources to support our members as they do this crucial work.

Together with our members, we will develop our association’s capacity to be the source of knowledge for the HR profession and to be seen as influential with the broader stakeholder community.

In 2023, we supported CPHR Canada-led research through HR Trends, DEI, and the Creating People Advantage and CIPD reports on the profession. We also connected with community partners to engage with our membership on hiring practices and biases, new recruitment tools and HR benchmarking surveys.

In 2024, CPHR Alberta will produce three (3) research pieces, independent of CPHR Canada, to provide our members Alberta focused and produced research. HR Trends, a Salary Survey and Gender-Based Violence (GBV) in the Workplace will be the focus areas for research. We know that HR Trends and the salary survey are tools used by our membership and post-secondaries and are routinely provided to Ministries and industry organizations to support and inform their mandates. Our research also has the goal of expanding the influence of CPHR Alberta to the stakeholder community, and so we continue to note priorities in the stakeholder community in which the expertise of the profession is crucial.

Our HR Trends and salary survey will cover the basics while also growing to look at emerging trends and issues here in our province. In HR Trends, we will look at matters pressing to Alberta, labour market shortages, gaps in upskilling and reskilling burdening industries like Construction, and the ability to scale up the labour market in fast-growing industries like Technology.

Our salary survey will explore will again be aimed at meeting the everyday data our profession relies on. We will expand our curiosity to look at pay equity and the intersectionality within, reflective of Alberta and our profession’s demographics and the emergence of pay transparency legislation.

Our work in gender-based violence (GBV) in the workplace coincides with the mandate for the Ministry of Arts, Culture and Status of Women to develop a ten (10) year plan to end GBV in Alberta and support survivors. Human resource professionals have long been the profession to bring forward and uphold the rights, protections and supports for employees in organizations. Whether ensuring an end to GBV being experienced in the workplace or ensuring benefits that support employees experiencing it outside the workplace, workplaces have a role to play.  As on many occasions before, the profession will lead the way in tackling this.  Our research will work to identify the gaps in the workplace against the National Plan to End GBV and extend to discussing real solutions for closing those gaps. 

Good research requires thoughtful and engaged participation by the membership. We encourage you to reach out with any questions and look forward to having you participate in the 2024 research. 

 


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo August 26, 2025
Author : Veronica Flores, CPHR, Wood Buffalo Chapter In the fast-paced world of HR, we often talk about unconscious bias, diversity, and inclusion. But one subtle form of bias that continues to shape workplace dynamics, often without us realizing it, is the halo effect . The halo effect, as outlined in Canadian Organizational Behaviour by McShane, Steen, and Tasa, is a perceptual bias where our overall impression of someone, often shaped by a single trait, influences how we judge their other qualities. I experienced the halo effect in a way that has stayed with me ever since. As someone who immigrated to Canada from a vibrant Latino community, I brought with me not only my culture and language but also a strong set of personal values: dedication to excellence, deep respect for others, and a belief in the power of organization and continuous improvement. Over the years, I've built a life in Canada and grown professionally. One thing my colleagues quickly noticed? I’m extremely organized—my files are color-coded, I like to automate tasks and improve processes, and I genuinely believe that a tidy environment leads to a clear mind. But one day, that very strength—my love for order—became the only lens through which someone saw me, and not in the way I expected. Our team was switching workstations, and I noticed a new coworker, someone from a different cultural background, standing near their new desk, not quite settling in. I casually asked if they had moved in yet, and they replied, “I’m just waiting for you to clean it first.”  At first, I laughed, thinking it was a joke. But their expression stayed serious. That’s when it hit me: they had assumed I was there to clean their desk. Why? Because I’m Latina? Because I’m tidy? Because I was organizing my own space? I simply showed them where the cleaning supplies were and walked away. But the moment stayed with me, not just because it was uncomfortable, but because it revealed something deeper about how we perceive each other at work. Later, I opened up to another coworker about what had happened. She shared a story of her own: because she is from China, a colleague once asked her to perform acupuncture or massage their neck, assuming she must know traditional Chinese medicine. She was just as stunned as I had been. These assumptions weren’t rooted in malice, but they were rooted in stereotypes. And they show how the halo effect, when combined with cultural bias, can lead to reductive and even offensive conclusions. The Hidden Cost of Snap Judgments The halo effect doesn’t always manifest in such overt ways. Sometimes, it’s as subtle as assuming a soft-spoken employee lacks leadership potential or that someone who struggles with English isn’t as intelligent. These assumptions can influence hiring decisions, performance evaluations, and even day-to-day interactions. For HR professionals, the implications are significant. When we allow the halo effect to guide our perceptions, we risk reinforcing stereotypes and limiting opportunities for others. Worse, we may unknowingly create environments where people feel unseen or misjudged. Strategies to Counter the Halo Effect Here are a few practical ways HR professionals can help reduce the impact of the halo effect in their organizations: Get to know people beyond the surface. Take time to learn about your coworkers’ skills, experiences, and goals. Be mindful of cultural assumptions. Just because someone is from a particular background doesn’t mean they fit a cultural stereotype. Create space for conversations. Sharing stories, like the ones my coworker and I exchanged, can build empathy and awareness. Focus on inclusion, not just diversity. It’s not enough to have different people in the room. We need to ensure everyone is seen and valued for who they truly are. The halo effect reminds us that perception is powerful, but not always accurate. That day in the office reminded me that even positive traits can be misinterpreted when viewed through the wrong lens. And that inclusion means more than just being present; it means being seen clearly. So, as an HR professional, ask yourself: Are you seeing your coworkers for who they really are, or just through the halo of a single trait?
By Jessica Jaithoo August 8, 2025
Author : Nicole Mahieux, Nick Canning & Kendal Tremblay Mental health is increasingly recognized as a cornerstone of employee well-being, business resilience and community strength. For HR professionals, supporting mental health is no longer optional—it’s imperative. While conversations around mental health have gained traction in many industries, one critical sector still faces unique and persistent challenges: agriculture. Farmers and agricultural workers play a vital role in food production and national food security. Yet they are among the most vulnerable when it comes to mental health struggles. In fact, they experience some of the highest rates of stress, anxiety, depression—and even suicide. This is not just a personal issue. It's a workforce issue. It's a public health issue. It's a business issue. There are a range of compounding pressures makes farming one of the most mentally taxing professions.  These include: 1.Financial Stress & Unpredictability Unstable markets, weather-dependent outcomes, and shifting government policies contribute to a constant sense of economic uncertainty. 2. Isolation Many farmers work alone and live in rural areas where access to social support is limited. Social isolation increases vulnerability to mental health concerns. 3. Stigma Although mental health stigma is slowly decreasing, it remains a barrier—especially among men, who represent 74% of the agricultural workforce. Traditional gender norms often discourage open conversations or help-seeking.
By Jessica Jaithoo August 7, 2025
As a proud participant in the Glowing Hearts program , CPHR Alberta continues to champion the value that Canadian Armed Forces reservists bring to our workplaces. Since joining the program, we’ve seen firsthand how supporting reservists not only strengthens our communities but also enhances organizational resilience and leadership. The Value of Reservists in the Workplace Reservists are more than military personnel—they are strategic thinkers, adaptable leaders, and skilled collaborators. Their training equips them with discipline, problem-solving abilities, and a mission-focused mindset that translates seamlessly into civilian roles. Captain McKenzie Kibler of The Loyal Edmonton Regiment exemplifies this. In a recent deployment on Operation REASSURANCE, he developed leadership and operational skills that now enrich his civilian career. Watch his story here. Support, Recognition, and Incentives for Employers Supporting reservists doesn’t mean sacrificing business continuity—in fact, it opens the door to meaningful recognition and financial support. Through the Compensation for Employers of Reservists Program (CERP) , employers can receive grants to help offset operational costs when a reservist-employee is away for 30 days or more. At the same time, organizations that register their reservist leave policies with the Glowing Hearts program are publicly recognized on the Canadian Forces Liaison Council website and receive a certificate of support and digital badge. These benefits not only ease the logistical challenges of supporting reservists but also position your organization as a leader in community engagement and national service. Tools and Templates for HR Leaders To make it easier for organizations to support reservists, CPHR Alberta offers a Reservist Leave Policy Template. This resource outlines eligibility, leave procedures, compensation, and compliance with federal and provincial legislation—making it simple to implement a supportive policy. Access the template through the Member Portal.
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