Building your Credibility as an HR Professional: 4 Steps to Being Heard at the Leadership Table

Author : Heather Kerr

As business practices continue to evolve, so must our role in Human Resources. We cannot just demand a seat at the leadership or decision table because it is the “thing to do.”  We must earn and own our seat, and we do that by being credible business partners.

How can you ensure that your voice as an HR professional is one of a credible contributor to the business? Here are four steps to building credibility and owning your seat as a business partner:

1.       Learn the language of the business.

What is the language of the company you work for? Some employers might use acronyms (even the same acronym to mean different things), jargon, and colloquial terms to describe the business, and if you aren’t speaking that language you are going to be left out of the conversation.  If sales are talking about a “customer of scale”, or if operations are discussing its most recent NCR (non-conformance report) do you know what that means and can you participate in the conversation? If not, it’s time you start doing a thorough review of your company dictionary.

2.       Know the Business

An effective HR Business partner will take time to learn all aspects of the business including financials, sales, and operations.

Being financially intelligent about the company you work for will demonstrate a desire to build understanding of the company’s performance. What are the last quarter’s earnings, do you understand the profit and loss statement, balance sheet and sales targets of the company? If this all feels like a foreign language to you, put intro to business finance on your next professional development plan. Businesses thrive on dollars and cents, and if you don’t understand where the company is financially, you cannot offer effective solutions.

Understand the company sales and marketing function. Who are your customers, what % of market share does your company have, who are your main competitors, what are the growth targets for sales? Knowing the product or service your company offers and what makes it unique will allow you to ensure your recruitment, retention, and even culture strategy perfectly aligns with what the business offers the marketplace.

Learn the company operations. How does your company make their product or deliver their service? What challenges or bottlenecks do they face? What goals are they trying to carry out? Understanding how the company makes the good or service they are selling will allow you to offer solutions that create an impact on the business itself.

3.       Get Involved in the Culture

Understand what people “do around here.” To learn the culture better, observe and ask your people leaders: “what character traits do the top 5 employees in this specific department have that make them successful?” Answering that will help you both understand what the company values about its employees and move beyond a paper record of the company mission and vision statement. When you understand the keys to your employees’ success, you will be able to craft HR Programs that are effective and valuable to both the company and the employees.

4.       Execute

You can spend all the time in the world gathering information, researching, observing and generating ideas, but if you aren’t’ executing on those ideas and actually solving the problems of the business, you won’t be taken seriously as a business partner. Use your knowledge of the company to generate genuine business solutions that meet the needs of the organization and resonates with employees.

Following these steps can help you demonstrate the value you bring to the business. During this process, these additional two tips may be helpful in solidifying your relationships with your business partners.

1.       Do what you say you will do

Don’t over promise and under deliver, and don’t leave people hanging. Engineer out forgetfulness whenever you can. Use automated reminders, schedule recurring meetings, take notes, carry a pen and paper, leverage your calendar, do whatever you need to do in order to track your tasks, but make sure you follow up with people. Nothing kills credibility with your coworkers faster than them never hearing back from you. It ruins trust and tears down relationships.

2.       Focus on the “Can”

Due to the nature of our roles, HR can be seen as a department of naysayers. Often referred to as the “fun police”, HR can be left out of important conversations around the decision table because others think HR will shoot down the idea. To combat this assumption, try to provide your partners with showing them what they can do, offer multiple options, highlight risk and reward in each option, and then let them decide the best course of action. Starting with “you can’t do that” will get you a one-way ticket to being left out in a silo.

HR professionals cannot just demand a seat at the table because we want it, we must earn it. We can do that through proving we are a credible partner, capable of understanding the company’s product, operations, and culture. This process takes time and effort every day, but once it is accomplished, you will be contributing to solving genuine business problems, and truly owning your seat at the table.  

Sources

Collins, Allan. Unwritten HR Rules, 21 Secrets for Attaining Awesome Career Success in Human Resources. Success In HR Publishing, 2011

Collins, Allan. The New HR Leader’s First 100 Days.  Success in HR Publishing, 2017

Paton, Mike. “Accountability, To Be or Not to Be”. EOS Worldwide, https://www.eosworldwide.com/blog/95940-eos-accountability-be


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo March 16, 2026
Author: Rheya Patel, 2026 Social Media Committee Member As days become longer and the weather warms up, the first day of spring brings a sense of renewal and new beginnings. A time that feels more energizing and people are more motivated to reset their routines, look for new opportunities and clear away old habits. While spring is commonly associated with “spring cleaning” in the home, perhaps the same principal can be applies to the workplace. For organizations and HR groups, spring can be the perfect opportunity to encourage employees to reflect and construct new meaningful goals and “clean” out the “clutter” of goals that no longer help them grow or have already been achieved. Why is Spring the Perfect Time for Goal Setting? With the rush of returning to work after the holidays and resuming normal life, spring gives a perfect moment to pause and reflect. Employees can check on their progress, realign priorities and continue the year with renewed motivation. For HR teams, encouraging this reflection can re-engage employees and increase motivation. In turn, employees are more likely to be focused and productive while creating a space for meaningful conversations about growth, development, and career progression. How Can We Encourage Goal Reflection? Believe it or not, HR plays a crucial role in goal setting whether it is realized or not. Creating an open work environment where employees feel supported and encouraged with professional development is key in reflection and goal setting. Below are several ways organizations can use the season of renewal to inspire growth and goal setting. Encourage Reflection What accomplishments have employees made that they are proud of? What challenges have they faced? Asking these kind of questions and having one-on-one check-ins with employees can help support employees to openly discuss their goals and aspirations, and potentially create new goals. Promote Professional Development and Growth The arrival of spring can also create the chance to introduce new learning opportunities. Having a fresh mindset combined with training, workshops, mentorship initiatives, or skill-building programs, employees can feel more motivated and supported in pursuing growth.  This helps employees expand their skillsets and strengthen the organization as a whole. Foster Collaboration and New Ideas Tying back to renewed energy, organizations can encourage teams to collaborate and share new ideas. Brainstorming sessions, innovation workshops, or team goal-setting can foster inspiration and connectivity, Having an open space for discussions can help teams align goals with organizational priorities to promote innovation and productivity. Celebrate Progress Recognizing progress along the way is essential. Celebrating achievements and acknowledging progress have a significant impact on employee morale. Employee recognition programs, team shoutouts, or words of appreciation can go a long way to remind employees how valuable their efforts and contributions are and continue to motivate them to strive towards their goals. Final Thoughts The arrival of spring represents renewal, growth, and new possibilities. For HR professionals, it’s also the opportunity to encourage employees to pause, reflect, and move through the rest of the year with renewed purpose. Encouraging goal setting, promoting professional development, fostering collaboration, and celebrating progress, can tie the season of newness to inspire meaningful growth. The new season reminds us that progress doesn’t need to start January 1st. Sometimes, a change in perspective, and a little springtime inspiration, can be the step towards pursuing new goals and growth with confidence.
March 16, 2026
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, have began delivery on the association's new strategic priorities developed in the 2026-2028 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on March 14, 2026 to review organizational performance, governance matters, and strategic priorities for the coming year. The Board’s key messages for the membership are as follows: Strong Association Performance in 2025 The Board reviewed the 2025 year-end financial statements and Q4 Management Discussion & Analysis. Key highlights include: 7,332 active members in 2025 (+409), a 6% year-over-year increase Student membership drove much of the growth, strengthening the profession’s long-term pipeline 76 professional development events delivered, reaching 7,000+ participants across Alberta 2025 CPHR Alberta Conference exceeded attendance targets with strong sponsor engagement 2026 conference outlook is strong, with sponsorship commitments nearing target levels The Board approved the 2025 audited financial statements, confirming the organization remains financially stable and well-positioned to support continued growth. Strengthening the Value of Recognition of the CPHR Designation The Board reviewed updates on thought leadership, marketing, and labour-market recognition of the designation. Key insights include that 52% of qualifying HR job postings now require or prefer a CPHR designation, demonstrating strong labour-market recognition. Strategic partnerships also continue to expand, including advancement in opportunities with the Academy to Innovate HR (AIHR). Marketing initiatives and industry engagement are focused on building awareness of the designation across employers and HR professionals. The Board remains focused on protecting and strengthening the credibility and value of the designation. Self-Regulation and Advocacy The Board discussed the current self-regulation review. Governance and Board Leadership The Board received updates from its committees and discussed key governance matters, including the Finance & Audit Committee’s oversight of audited financial statements and financial performance and the Governance Committee’s work on governance policy and board practices. The Human Resources Committee also provided updates on governance processes, including expressions of interest and board director voting results. The Board also reviewed board effectiveness practices, succession planning, and interest in the Vice-Chair role as part of ensuring strong leadership continuity. Looking Ahead The Board discussed priorities for the coming months, including: Preparation for the 2026 Annual General Meeting (May 7) Continued membership growth and engagement Delivering a successful 2026 CPHR Alberta Conference (June 2-3) The Board remains focused on supporting members, advancing the HR profession, and ensuring the organization remains strong and sustainable. The next Board meeting takes place in June 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
By Jessica Jaithoo March 16, 2026
The 2026 HRC West Case Competition, hosted by CPHR BC & Yukon and CPHR Alberta, concluded with outstanding student performances from across British Columbia and Alberta, showcasing the next generation of human resource professionals. The first-place team, ThriveSpire from Mount Royal University’s Bissett School of Business (Alberta), consisting of Nicole Sivertson, Brooke Jenkins, Jam Roda, and Gabrielle Vadnais, secured the $1,500 grand prize for their winning case presentation. Second place was awarded to HRInnovate from Bow Valley College (Alberta), followed by HRmony Solutions from Acsenda School of Management (British Columbia) in third and Innocore from Douglas College (British Columbia) in fourth place. This year’s competition featured 16 teams from post-secondary business schools across BC and Alberta. The exceptional quality of presentations reflected the passion, innovation, and practical expertise students will bring to the human resources profession as they begin their careers. CPHR BC & Yukon and CPHR Alberta extend their sincere thanks to all participating students, coaches, and judges for their dedication and contributions to the success of the event. Special appreciation is also extended to KPU’s Melville School of Business for hosting the 2026 HRC West Case Competition. Plans are already underway for the 2027 HRC West Case Competition, which will take place at Mount Royal University in Alberta on March 5 and 6, 2027. For more information visit: https://cphrbc.ca/hrc-west About the HRC West Case Competition The HRC West Case Competition is an annual student competition organized and co-hosted by CPHR BC & Yukon and CPHR Alberta, bringing together post-secondary students from across Western Canada to apply human resource theory to real-world business challenges while fostering professional growth, collaboration, and industry readiness. About CPHR BC & Yukon CPHR BC & Yukon is a non-profit organization dedicated to advancing the HR profession through education, advocacy, awareness, and professional development opportunities. Established in 1942, the association is the Voice of the HR Profession with a mandate to enhance the profession and advance member value. The organization provides leadership to more than 8,500 members and is both a founding member of the Chartered Professionals in Human Resources of Canada (CPHR Canada) and the exclusive grantor of the Chartered Professional in Human Resources (CPHR) designation in British Columbia and the Yukon. www.cphrbc.ca Media Contact: Quinne Davey Senior  Member Relations Manager, CPHR BC & Yukon quinnedavey@cphrbc.ca 604-694-6943 www.cphrbc.ca
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