2023 CEO Year-End Message
As we close out another year, I reflect on the incredible work our association has completed in 2023. With the support of CPHR Canada we have developed a national network of over 31,000 human resources practitioners and professionals across the country and 6,240 in Alberta. We continue to work closely with our provincial counterparts to promote the value of hiring a designated professional and streamlining professional standards processes across Canada.
The association continues to grow with another record-setting year, including over 3,000 chartered members. Thank you to all our members for the incredible work you do every day.
This past year, I challenged my team to push initiatives that bring value back to our members. Our association delivered several priorities aligning with our strategic plan, with the support of our Board of Directors, while ending the year in a financially stable position.
In 2023, with support from our government relations firm, CPHR Alberta operations and board participated in various events and meetings to increase our visibility within the Alberta government. This has included our Board of Directors stepping forward to meet with local MLAs, engaging at local chamber of commerce events and connecting with organizations who can support our application. We continue to make strides with our application for self-regulation, and I encourage any members who are interested in supporting the association as an ambassador to please connect with us.
Our stakeholder work has not stopped there. In 2023 our work with provincial post-secondary institutions continued with several successful Work Integrated Learning (WIL) events, connecting businesses to HR students through practicum and co-op placements. We also delivered HRC West 2023, our premier student case competition bringing together 16 teams of students from post-secondary business programs across Western Canada to compete at a two-day event, hosted at Bow Valley College. The competition is presented annually, alternating between CPHR BC and Yukon and CPHR Alberta. We look forward to presenting again in 2025.
To further support our Student membership, the association introduced a new diploma scholarship to provide financial aid to qualifying student members. The recipient of this scholarship shows pride in academic merit, community engagement, excellence in the Human Resources discipline and demonstrates an interest to pursue the CPHR designation. We are proud to support and empower the future generation of our profession.
With our members at the heart of what we do, professional development (PD) is a key focus for our team. In 2023, we expanded our PD offering to include additional opportunities for certificate programs and introduced new offerings such as our DEI Symposium. We set a record number of attendance at paid PD offering in 2023 including our highly sought after Workplace Investigations Program and HR Law Conference. We also offered a variety of complimentary offerings including our HR Roundtables and partner webinars, which also yielded incredible attendance and engagement. Thank you to everyone who participated in the 2023 PD survey, your valuable input helps us shape our future offerings.
A highlight for our team this past year was our Annual Hybrid Conference held at the JW Marriott in Edmonton in September. The positive feedback we received from members was overwhelming and it was amazing to see the support and passion exhibited by members at our Excellence Awards on night one. With sold-out in-person attendance at over 300 and an additional 154 individuals from across our jurisdiction joining us virtually, Evolve 23 was an inspirational event that we plan on learning from and growing in 2024 in Calgary.
Showcasing our members and the incredible work they do is imperative to advancing our profession. This past year, we launched a Member Growth Campaign alongside CPHR Canada, to reach young professionals and business leaders to demonstrate the importance of hiring a CPHR and to raise awareness for CPHR Alberta. You may have seen us on Google, in mall directories, on your LinkedIn or in your local chamber communications, this work will continue into 2024 as we aim to increase the demand for the CPHR designation in workplaces across our jurisdiction.
I would like to say thank you to our members for the incredible work you are doing to protect the public and maintain such a high standard of practice for the profession. Your work does not go unseen, and it helps set us up to be a successful self-regulation profession in the near future! Thank you to my incredible team at CPHR Alberta for all their great work and to the many volunteers who supported us again this year!
Lastly, I would also like to thank our Board Chair, Lisa Watson and all of our Board of Directors for their support and guidance this past year. The work our Board has done engaging with stakeholders, attending government events and being visible and active within the business community is greatly appreciated and is setting us in the right direction for 2024.
I wish everyone a very joyous holiday season and a happy new year.
Ioana Giurca,
CEO, CPHR Alberta
The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.
Author: Taia Northrup , 2026 Social Media Committee Volunteer Building Safer Workplaces Every April 28th, World Day for Safety and Health at Work serves as an important reminder that workplace safety isn’t just a policy, it is a commitment to people. While procedures, protocols, and compliance requirements are essential, the true foundation of a safe workplace lies in a culture where employees feel valued, heard, and protected. In today’s evolving environment, safety goes beyond hard hats and hazard signs. It includes psychological safety, inclusive practices, and the ability for employees to speak up without fear. As organizations continue to adapt in a tech driven world, the role of Human Resources in shaping and sustaining this culture has never been more critical. Traditionally, workplace safety has been associated with physical risk prevention. While this is still vital, modern organizations are expanding their focus to include mental health, preventing burnout, and overall well-being. Which Leads to the Culture of Psychological Safety A truly safe workplace is one where employees feel comfortable sharing ideas, raising concerns, and admitting mistakes without fear. Psychological safety is essential for innovation, collaboration, and overall organizational success. Safety doesn’t always require large scale initiatives… Often it is small, consistent actions that make the biggest difference, these include: Checking in with employees regularly Offering training and refreshers Celebrating safe practices and milestones Creating opportunities for feedback As we recognize World Day for Safety and Health at Work, it is an opportunity to reflect on how we can continue to build safer, healthier workplaces. By prioritizing both physical and psychological well-being, organizations can create environments where employees thrive. At its core, safety is about people. When we lead with empathy, listen with intention, and act with purpose, we don’t just meet safety standards, we exceed them!
Chartered Professionals in Human Resources (CPHRs) bring a unique and deeply relevant skill set to senior governance roles—particularly those focused on equity, inclusion, and systemic change. With expertise in ethical leadership, organizational governance, people systems, and inclusive decision‑making, CPHR professionals are well positioned to contribute at the highest levels of public service. The Government of Canada is currently seeking applications for the role of Chairperson of the Canadian Race Relations Foundation (CRRF) Board of Directors, a Governor in Council appointment that offers an opportunity to shape national conversations on race relations and advance meaningful change across Canada.
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