Three Ways Canadian Employers Can Strengthen Their Retention Strategy

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Jul 2022
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A woman is sitting at a counter in front of a window.

Employers need an employee value proposition that goes beyond higher pay. Here are three areas to reexamine when competing for top talent in Canada:

As inflation tightens hiring budgets, many employers are reexamining their retention strategy. But it can be challenging to understand what today’s talent really wants. Ceridian’s 2022 Pulse of Talent surveyed more than 6,800 workers from around the globe and asked what they value from their current employers as well as what would keep them at their current jobs.

The survey found that 60% of Canadian workers are a flight risk, with 21% actively looking for a new role.  

There’s no one-size-fits-all solution to employee retention, and it’s clear that pre-pandemic strategies are no longer as effective as they once were. But this is a great opportunity to change your mindset around how you manage your people. Retention goes hand in hand with employee engagement. When employees are engaged at work, they’re more likely to stay.  

Here are three key areas employers should consider to boost their employee retention in the long run.

1. Overcome Burnout

One of the top strategies to improve your retention rates is to explore new ways of supporting the well-being of your people. Burnout can present itself in the forms of exhaustion, anxiety, poor sleep, and low engagement and productivity at work. 2022 Pulse of Talent found 84% of Canadian respondents have experienced burnout during the pandemic. When employees have had enough, they could look for a different role that allows them to alleviate this pressure.

The survey also asked employees what actions employers could take to reduce burnout. The top answer was mental health days, according to almost half (47%) of respondents. The close second answer was 42% saying they feel supported by their employer through flexibility.

HR leaders should consider what benefits their organization can offer employees to better support their mental and physical health. Some companies can provide the option of remote or flexible work at least one day a week or a set number of paid days off each year. Providing your workers with these options shows that you care about their well-being.

2. Support Skill Development

In an increasing digital world, it’s clear that people will need new skills as their jobs change. Understanding what these skills are and learning them is another obstacle entirely. What are the main challenges for employees who want to improve their skills? Thirty percent don’t know which skills they need for the future, 29% face time constraints, and 27% say financial resources make it difficult to acquire new skills. 

A staggering 8 in 10 Canadian respondents say employers should have all or some responsibility in their skill development. You can stand apart from your competitors by offering training and learning opportunities as part of your value proposition.

Providing innovative training methods can help your employees overcome cost and time commitment barriers, as well as benefits to your business. Upskilling your own workforce helps you build stronger teams, identify internal promotions, and create a clear succession planning strategy.

3. Amplify Diversity, Equity and Inclusion Efforts

Fostering a culture of belonging starts with diversity, equity, and inclusion (DEI). Many organizations have taken big steps in improving DEI in recent years.  Fifty-five percent of Canadian workers said their organizations are very or extremely diverse in the 2022 Pulse of Talent survey, and 69% said their organizations are good at fostering a culture of belonging.

More organizations are recognizing the importance of better DEI strategies, but having a plan isn’t always enough. While 50% of Canadian respondents say their employer has a DEI strategy, 22% of those people say they don’t see results reflected in the culture.

This survey made it clear that DEI has a huge impact on employee retention.  Nineteen percent of respondents reported that they were looking for work because employee and employer values weren’t aligned.

Sharing employer values is now an important aspect of belonging in the workplace. Measure your progress in DEI initiatives and share those results to clearly communicate that your organization values change.

By paying attention to these three areas, you can present a different employee value proposition to compete for talent beyond pay. The right retention strategy can help you retain your top talent and nurture your workforce resilience for the future.


 

At Ceridian, we create innovative technology that organizations around the world use to attract, develop, manage, and pay their people. Learn more about Ceridian and read the full 2022 Pulse of Talent report of global insights.


 

The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.

 

 


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Marina Perkovic July 15, 2025
Over the past month, I spoke with three professionals who had recently been laid off. April , a former schoolmate, has over 20 years of experience and has held management roles at several organizations. Most recently, she led a team at a large oil and gas company, where she was instrumental in building out a new service area. Despite her accomplishments, a combination of economic challenges and a lack of connection with her new boss led to her dismissal. Having been involved in layoffs before, she understood the process, but when she called me, she admitted it was much harder to be on the receiving end. She felt overwhelmed by a mix of emotions: denial, anger, betrayal, and a deep sense of failure. Carol , once a mentee of mine, built a strong foundation in the finance sector, and her persistence earned her a team lead role at a competitive mid-sized firm. Therefore, her call caught me off guard; she was trying to make sense of being included in a round of layoffs that affected 12 others. Having just been promoted, she struggled to understand why she had been chosen. She reached out for support as she navigated both the practical and emotional aftermath. Joe had been a student in one of my classes. With a master’s degree and excellent communication skills, he established a respected career in the regional non-profit sector. We maintained contact and often crossed paths through work. Joe was frequently involved in launching new initiatives and was recognized by both his boss and the board for his contributions. However, when the sector faced financial strain, he and his manager were among the 15% let go. He contacted me a month after the layoff; he had taken time to process everything and was now reflecting on what direction to take next. These stories are not uncommon. In fact, with ongoing economic uncertainty, many professionals, regardless of their experience or performance, are facing unexpected career changes. While layoffs are always challenging, the way they are handled can significantly impact both the individuals affected and the organization. This highlights a critical challenge for organizations: how can companies manage necessary workforce changes with both strategic foresight and genuine care? In addition to engaging the Human Resources department early in the planning and execution process, many businesses are increasingly recognizing the value of utilizing third-party outplacement services. Outplacement services are employer-sponsored programs designed to support both the business and departing employees during layoffs or organizational restructuring. Typically included as part of a severance package, these services offer more than just logistical support; they help individuals navigate a difficult transition with confidence. Outplacement services can be customized based on the needs and budget of the employer. Offerings often include planning for workforce reductions in collaboration with the business, delivering termination messages, and providing one-on-one career transition coaching and emotional support to affected staff. More importantly, these services help affected employees regain focus by offering practical job search guidance, resume coaching, and career direction tailored to their experience and industry. For employers, outplacement services can deliver a clear return on investment. Companies that provide structured transition support often experience fewer legal disputes and benefit from a stronger employer brand, which can positively influence talent attraction and retention. Showing care during a difficult time speaks volumes to internal teams, affected employees, clients, and the broader market. Having worked closely with businesses and professionals throughout this process, I’ve witnessed the significant difference that experienced, neutral third-party support can make. In fact, a 2023 CBIZ report, referencing Bureau of Labor Statistics data, noted that individuals who received outplacement assistance secured new roles 40% faster than those who did not receive support (CBIZ, 2023). Just imagine if April had access to a coach experienced in private sector transitions, or if Carol had received immediate help with processing her layoff and planning her next steps; the positive impact would have been immediate. In today’s environment, outplacement isn’t merely a nice option; it is a strategic necessity. How will your organization ensure a respectful and supportive transition for its workforce? When selecting an outplacement partner, consider factors such as industry experience, the ability to customize services, the quality of career coaches, and the integration of digital tools for job seekers. Not all providers offer the same level of support or results, so thorough vetting is essential. 
By Marina Perkovic July 10, 2025
The countdown to the CPHR Alberta 2025 Conference has officially begun!
By Marina Perkovic July 9, 2025
As the governing voice of CPHR Alberta, the Board of Directors meet quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we share post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on June 24, 2025, and the Board’s key messages are as follows: Financial Update CPHR Alberta remains in a stable financial position with a forecasted break-even year-end as per the approved Budget. The Board reappointed Cascade Chartered Professional Accountants LLP as auditor for 2025–2027. Strategic Planning The Board held a focused one-day Strategic Refocus Workshop to explore how CPHR Alberta delivers value to its members. This work will guide the development of an updated three-year strategic plan, aligned with the evolving needs of the profession. Self-Regulation The Professional Governance Act received Royal Assent in May 2025 and Royal Proclamation expected for Spring 2026. CPHR Alberta anticipates review of its self-regulation application in Spring 2027. Ongoing work focuses on legislative alignment, internal readiness, and member communications. CPHR Alberta Conference Join us at the CPHR Alberta 2025 Conference, Human-Centric HR on September 23–24 in Edmonton. Be sure to stop by the CPHR Alberta booth to meet and connect with your Board of Directors. The next Board meeting will take place on September 22, 2025, after which we will share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
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