The Power of Numbers

23
Jan 2023
227
A yellow tape measure is measuring a small plant in the soil.

Author: Aneesha Ugwoke (she/her) 

In my first blog, I talk about my workplace culture that encourages safe and brave spaces.  Here, vulnerable conversations created awareness and education through “desired discomfort”.  However, anecdotal proclamations don’t solely reflect behavioral changes.  One also needs data, scientific evidence of current state.

A plant with roots and leaves is shown with the words diversity belonging and equity and inclusion.

Believing that celebrating data focused only on your recruitment efforts into junior roles is an accomplishment is a misnomer.  I’m not suggesting not to hire diverse employees into these jobs.  I’m underscoring the importance of equity and inclusion as the focal point of your efforts to produce diversity and sense of belonging as inevitable outcomes at ALL levels of the organization.  Because here’s the thing:  what separates the company who is “tick-boxing” their DEI efforts from the one who is leading it is the ‘what, why, where, who, when, and how’ they pull their data. 


Okay, multiple choice question time.  Which statement is true?

A) Sound decisions are data driven.  If I don’t know where I am, I won’t know where I’m going.

B) Poor decisions are data driven.  Data doesn’t give me the right answers to all my problems.



You need to know where you are to select the right path forward.  And measuring DEI is a balance of both qualitative and quantitative data to be effective.  So, both statements are true.  

However, sound decisions come from meaningful data.  

“Meaningful data:  data that explores the whole truth and seeks to transform the system”.

We see ways to translate good intentions into systemic equity as a three-pronged approach:

A) Attraction

- Ubiquitous to others, we know that senior and executive leadership look homogenous.  We have a goal that transparently addresses the gap so that we have meaningful outcomes by 2025.

- Data that measures the success rates from various targeted sources including BIPOC communities and institutions.

- Data that unveils IF a self-identifying diverse individual was considered and WHY they were not hired, as applicable.

- A dashboard that publicly displays our current state and our goals.  

- Hopes for the future:

​- Leader-led annual reports that showcase their own hiring results.  Broken down by division, business unit, and the manager could really be the visual aid that catalyzes ownership and any necessary support.

B) Retention

- Augment internal movement analytics with turnover stats.  

- Track mentees and formalized individual development plans so that there is awareness outside of the individual’s business unit.

- Build internal mobility into the overall dashboard and compare data to last fiscal to reflect and project.

- Analyze all existing pay disparities.

- Hopes for the future:

​- Talent map to fill gaps, project, and plan.  The plan includes succession opportunities, coaching opportunities, and accountability.

- Utilize statistical data to draw conclusions.  An example of that would be that your data reporting uncovers an employee who has applied to numerous roles and failed.  This is a gift to dig deeper into the why and provide needed support accordingly.

C) Engagement

- As an organization, you already have objectives that measure employee experiences through various engagement drivers.  Augment this by setting a belonging index where value is expressed directly from underserved employees.

- Because results from survey scores

​- don’t give the ‘why’

- can present results that don’t capture feelings of the entire underrepresented population in the organization 

- supplement the data with focus group discussions and ad hoc surveys that ask intentional questions to get more chunks of the entire picture.  

- Hopes for the future:

​- Even though surveys are developed based on industry best practices, the composition of the industry is still dominated by privileged individuals.  Think about how to use your marginalized employees as collaborators.  Perhaps they can provide feedback on the questions being asked about their own engagement to create a truly decolonized survey.

The most important takeaway is that measuring data on the organization’s DEI maturity is an iterative effort over time.  That’s both good news and cause for caution.  The aging process gives hope and ensures that there’s thought and quality in the execution.  Conversely, time can also pave the way for competing priorities to eclipse continuous traction on DEI percolation.  To combat this, continuous consultation support from a third party could help.

In conclusion, there IS power in numbers.  It’s not the only crutch to aid in decision-making but it’s an integral one.  

With pure intention, continuous curiosity, and fact checking with data we aspire to do better and be better.  



About the Author:  Aneesha Ugwoke (she/her) is currently a leader with Farm Credit Canada, CPHR Alberta member, and an anti-racism specialist.  



The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.


The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.



By Jessica Jaithoo December 17, 2025
As we close out 2025, I’m feeling genuinely proud of what CPHR Alberta has accomplished this year, and grateful for the members, volunteers, partners, and staff who made it possible. Together, we’ve continued to strengthen the value of the CPHR designation, expanded professional development opportunities, and deepened relationships with government, post-secondary institutions, and business leaders. This year also brought some milestones worth celebrating. We’re ending 2025 in a financially stable position, and our membership grew by 7% , which is a nice reminder that the HR community is thriving, and that we are still the kind of people others willingly choose to join. One of the most important pieces of work this year was launching our 2026–2028 Strategic Plan. This roadmap was shaped by member input, market research, and alignment with CPHR Canada’s national priorities. It’s the product of a truly collaborative process led by our Board and operations team, forward-looking, grounded in data, and practical in how it positions us for what’s next. At its core, the plan strengthens the HR profession and supports the people who drive it, reinforcing our commitment to a resilient and inclusive HR community. I encourage you to read it and see where we’re headed. View the Strategic Plan here. Our pursuit of self-regulation remains a priority, and our advocacy efforts this year continued to deepen relationships with government and position HR as a trusted profession. We’re making progress, ensuring HR’s voice is present in key policy conversations and recognized where it matters most. If nothing else, we are getting very good at showing up, staying thoughtful, and keeping the conversation moving forward. To build on this momentum, we’re currently recruiting two Chartered Members and up to one Public Members to join our Board. We’re looking for candidates with prior governance experience and strengths in areas such as strategic business leadership, financial management, legal expertise, or IDEA. It’s also important to us to have meaningful geographic representation from outside Calgary and Edmonton, because Alberta is bigger than two postal codes, and our Board should reflect that. You can learn more about the process and requirements through our blog , and I’d encourage you to apply or share the opportunity with someone who’d be a great fit. Applications close January 9, 2026. Chartered and Retired Members: Apply through your member portal Public Members: Contact Heather McMaster at hmcmaster@cphrab.ca for application details As the holiday season approaches, I hope you find time to rest, recharge, and take a moment to acknowledge what you’ve contributed this year, professionally and personally. Thank you for everything you do to advance the HR profession. I’m confident that, together, we’ll continue building something even stronger in 2026. And if your out-of-office message is already drafted, I respect the efficiency. Geordie MacPherson, CEC, CPHR, SHRM-SCP Chair, Board of Directors, CPHR Alberta
By Jessica Jaithoo December 17, 2025
As we close out 2025, I am proud to reflect on the incredible work our association has accomplished this year. With the support of CPHR Canada, we continue to strengthen a national network of over 33,000 HR practitioners and professionals, including more than 7,300 in Alberta. Our collaboration with provincial counterparts, post-secondary institutions, local chambers, and government partners remains central to promoting the value of hiring a designated professional and advancing consistent standards across Canada. This year, CPHR Alberta grew by 7%, with the majority of new members coming from students and emerging HR professionals—the future of our profession. Thank you to all our members for the work you do every day to elevate the profession. Operationally, 2025 was a year of engagement and impact. We hosted 76 events across Alberta, the Northwest Territories, and Nunavut, welcoming over 6,300 attendees to workshops, roundtables, webinars, and community sessions. Complimentary events played a key role in sustaining access to learning and connection for our members. Our Annual Conference was a highlight, bringing together a sold-out audience, a fully booked exhibitor space, and earning strong satisfaction ratings with 77% of attendees rating their experience positively. Thoughtful planning is already underway for our 2026 Conference on June 2 and 3 at the BMO Centre in Calgary, where expanded attendee capacity, increased exhibitor space, and enhanced programming will elevate the experience for HR professionals across our jurisdiction. Through our marketing campaign, we focused on raising awareness of the strategic value a CPHR brings to organizations. The results speak for themselves with 10% of new members joined after seeing our campaign, and website traffic increased by 17%, averaging over 55,000 views per month. In 2025, CPHR Alberta navigated Ministry changes, new mandate letters, and changes to professional governance. The Professional Governance Act (PGA) was introduced in the Spring of 2025 and received royal assent in May. This was a long-awaited and important step forward. CPHR Alberta operations and the Board are at work reviewing the legislation and anticipating the incoming regulations. We have continued our focus in broader advocacy and engagement to promote the profession as a leading voice, valued partner and knowledge expert. Throughout the year, we deepened our existing relationships, built new ones, and partnered on impactful projects at various levels of government and with community partners. We look forward to continuing to highlight the significance and impact of the profession within our organizations and communities throughout 2026. Looking ahead, we are excited to implement our 2026–2028 Strategic Plan , continue rolling out our new member recognition program, and shine a spotlight on our incredible HR community at our Member Recognition Gala in April. We will also advance our work toward self-regulation, ensuring the HR profession is recognized and trusted for its impact on organizations and communities. I want to thank our incredible team at CPHR Alberta and the many volunteers who make our work possible. Your dedication ensures we deliver value to our members and advance the HR profession every day. Thank you also to our Board of Directors for their guidance and leadership throughout the year.  As the holiday season approaches, I wish you joy, rest, and time to celebrate your accomplishments. Together, we are shaping the future of HR—and I look forward to all we will achieve in 2026. Ioana Giurca, CEO, CPHR Alberta
By Jessica Jaithoo December 4, 2025
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on November 27, 2025, and is proud to share the strong momentum we are experiencing across our community. The Board’s key messages are as follows: Membership Growth As of September 30, 2025, we reached 7,213 active members, a 7% year-over-year increase, with the majority coming from student and emerging HR professionals. This growth affirms the momentum of our HR profession and the impact of our student engagement initiatives. Professional Development Member participation remains strong with 53 events held year-to-date, with 5,013 attendees across workshops, roundtables, webinars, and community sessions. Our complimentary events have played a key role in sustaining engagement and access to learning. Annual Conference The Annual Conference was a heavy focus for the association in Q3. The sold-out event continues to bring together our community for valuable professional development and networking opportunities, creating a strong foundation for 2026. Attendees reported high satisfaction, with over 370 in attendance, and a sold-out exhibitor hall. “The CPHR conference was incredibly educational and inspiring. The speakers motivated me, and it was an experience I’ll never forget. I really enjoyed it, grew closer to my team, and I definitely want to attend again.” – 2025 Conference Attendee The 2026 event will be held at the BMO Centre, in Calgary on June 2 and 3 – with increased capacity, expanded exhibitor space, and enhanced programming will elevate the experience for all HR professionals across Alberta, NWT and Nunavut. Self-Regulation The Board continues to assess the implications of Alberta’s Professional Governance Act (PGA), including: Advocacy, legal, and governance impact assessments are being commissioned. Preliminary recommendations from management will be brought to the Board in March and June 2026, leading to a formal decision. Further information will be shared, when ready.  Future Vision Approved: 2026-2028 Strategic Plan Our new 2026–2028 Strategic Plan will be rolled out in December to all members. The 3-year Strategic Plan, crafted from member feedback, market research, and collaboration with CPHR Canada – aims to strengthen our profession’s influence, amplifies leadership, and creates pathways for all members to thrive. Fiscal Responsibility Our Q3 financial review remains on track for a balanced year-end forecast. The 2026 draft budget has been approved – aligning resources with our strategic priorities while maintaining a disciplined and responsible financial approach. Board Governance Our board continues to focus on good governance practice, ensure stability, clarity, and accountability across our organization. FCPHR Nominations A reminder that the prestigious Fellowship Award is open for nominations! This national program recognizes Chartered Professionals in Human Resources (CPHRs) who have made exemplary contributions to the HR profession. Recipients are granted recognition as a Fellow of the Chartered Professionals in Human Resources (FCPHR). Click here to learn more about the Fellowship Award, including the guidelines and completing your nomination. You can also download a copy of the nomination form here. The next Board meeting takes place in March 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
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