The Comeback Can Be Greater Than The Setback
09
Nov 2023
CPHR Alberta
207
Author: Jesse Adams, President, and Founder of Ember Experience
In my business coaching, leadership, and life, I operationalize many of the skills I learned during my master's program. Part of my advanced degree was spent coaching high-performance athletes for Canada’s Olympic teams. In a split second, a top athlete can sustain an injury that takes them out for a season or causes them to put their dream of competing for a podium spot on pause. I watched a few athletes who had to overcome personal setbacks. I coached them as they did the mandatory training, uncomfortable and slow-moving physical therapy. I witnessed some of them recover from painful surgeries to come back at top speeds after serious dedication and intense training.
Over the last year of growing my own consulting company, we have faced my fair share of setbacks requiring my team and I to re-strategize, pivot, overcome, and recalibrate. We endured staffing changes, various partnerships with altering priorities, personal challenges, and a reevaluation of our methods and procedures. All while we were taking on new clients, continuing relationships with past contacts, operationalizing and executing on the vision I had for our organization. My team and I collectively worked, (and continue to work through) challenges and setbacks. All those obstacles allowed us to come together and finesse our work, evaluate our systems, roles, processes, and resource needs. We are standing together on the other side, stronger.
Whatever setback you are currently experiencing, whether it is related to product development, policy implementation, staffing changes, or another struggle, remember when you focus on your purpose, mission, and values, the comeback can be stronger than the setback.
Here is a list of my five insights you and your team can consider when facing a setback to inspire the comeback:
- Expect Obstacles
Whether you own a business (new or established) or lead a group of people, expect obstacles. There will be challenges e.g., people, budget, client loss) that can get in the way of your big plans. By being ready and prepared for all eventualities, you are more likely to succeed and less likely to be taken by surprise when the goals you have in place are suddenly less achievable because a team member has resigned, or you have not been selected for an account or a client you pitched for.
- Debrief... Debrief... Debrief...
Allowing yourself to investigate the cause of the setback is another critical way to handle it. Understanding why a client has decided to go elsewhere or an idea has not worked out is a good starting point for preventing it from happening again.
In my experience, issues fit into four categories:
A. Systemic and structural
B. Lack of clarity and communication
C. Interpersonal relationships/dynamics
D. Resource allocation and management
It is important to establish whether the setback was caused by something at your end, something that was systemic, interpersonal, or a resourcing issue (budgetary or staff). Maybe you implemented a new policy that exasperated a problem? Perhaps your communication about deliverables and expectations was inadequate and led to the missed deadline. Whatever the concern, it is crucial that you and your staff work out what happened to rectify it.
- Be Accountable
Evaluate your own role honestly and fairly. Transparently acknowledge your part and any damage your actions may have caused. Act with integrity to repair. Encourage your staff to act with the same respect, responsibility, and courtesy.
- Accept the Things that You Cannot Change
Sometimes the setback really can be just one of those things that happens, just like in life. If you have thoroughly examined your role and identified all the considerable options, it may be best to accept it and let it go. You may have a staff member leaving because they have a sick/aging parent, or you may lose a contract because your product supplier has an inventory issue. These are out of your hands and accepting that is an effective way to approach these kinds of issues.
- Seek Support
If you are encountering a particularly difficult problem and you cannot see a way out, reach out to your trusted network and their professional insight. Find someone outside the issue to discuss it with, we can sometimes get so close to a problem, that we may not see a way around it. There are experts in every field, business coaches, and even a trusted colleague in another department, with a listening ear who can offer insight into your current situation, or just listen and help you sort through the issue. Speaking to others in your network can give you that lift you need to get out of the mire and back on track.
In business, just as in athletics, some situations and circumstances are seen as setbacks. By learning how to plan for, evaluate, own our role in, and build from these setbacks, we can come back stronger. The comeback allows for transparency, connection, and a strong workplace culture of trust and collaboration.
The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.
The views and opinions expressed in this blog post belong solely to the original author(s) and do not necessarily represent the views and opinions of CPHR Alberta.
As we close out 2025, I’m feeling genuinely proud of what CPHR Alberta has accomplished this year, and grateful for the members, volunteers, partners, and staff who made it possible. Together, we’ve continued to strengthen the value of the CPHR designation, expanded professional development opportunities, and deepened relationships with government, post-secondary institutions, and business leaders. This year also brought some milestones worth celebrating. We’re ending 2025 in a financially stable position, and our membership grew by 7% , which is a nice reminder that the HR community is thriving, and that we are still the kind of people others willingly choose to join. One of the most important pieces of work this year was launching our 2026–2028 Strategic Plan. This roadmap was shaped by member input, market research, and alignment with CPHR Canada’s national priorities. It’s the product of a truly collaborative process led by our Board and operations team, forward-looking, grounded in data, and practical in how it positions us for what’s next. At its core, the plan strengthens the HR profession and supports the people who drive it, reinforcing our commitment to a resilient and inclusive HR community. I encourage you to read it and see where we’re headed. View the Strategic Plan here. Our pursuit of self-regulation remains a priority, and our advocacy efforts this year continued to deepen relationships with government and position HR as a trusted profession. We’re making progress, ensuring HR’s voice is present in key policy conversations and recognized where it matters most. If nothing else, we are getting very good at showing up, staying thoughtful, and keeping the conversation moving forward. To build on this momentum, we’re currently recruiting two Chartered Members and up to one Public Members to join our Board. We’re looking for candidates with prior governance experience and strengths in areas such as strategic business leadership, financial management, legal expertise, or IDEA. It’s also important to us to have meaningful geographic representation from outside Calgary and Edmonton, because Alberta is bigger than two postal codes, and our Board should reflect that. You can learn more about the process and requirements through our blog , and I’d encourage you to apply or share the opportunity with someone who’d be a great fit. Applications close January 9, 2026. Chartered and Retired Members: Apply through your member portal Public Members: Contact Heather McMaster at hmcmaster@cphrab.ca for application details As the holiday season approaches, I hope you find time to rest, recharge, and take a moment to acknowledge what you’ve contributed this year, professionally and personally. Thank you for everything you do to advance the HR profession. I’m confident that, together, we’ll continue building something even stronger in 2026. And if your out-of-office message is already drafted, I respect the efficiency. Geordie MacPherson, CEC, CPHR, SHRM-SCP Chair, Board of Directors, CPHR Alberta
As we close out 2025, I am proud to reflect on the incredible work our association has accomplished this year. With the support of CPHR Canada, we continue to strengthen a national network of over 33,000 HR practitioners and professionals, including more than 7,300 in Alberta. Our collaboration with provincial counterparts, post-secondary institutions, local chambers, and government partners remains central to promoting the value of hiring a designated professional and advancing consistent standards across Canada. This year, CPHR Alberta grew by 7%, with the majority of new members coming from students and emerging HR professionals—the future of our profession. Thank you to all our members for the work you do every day to elevate the profession. Operationally, 2025 was a year of engagement and impact. We hosted 76 events across Alberta, the Northwest Territories, and Nunavut, welcoming over 6,300 attendees to workshops, roundtables, webinars, and community sessions. Complimentary events played a key role in sustaining access to learning and connection for our members. Our Annual Conference was a highlight, bringing together a sold-out audience, a fully booked exhibitor space, and earning strong satisfaction ratings with 77% of attendees rating their experience positively. Thoughtful planning is already underway for our 2026 Conference on June 2 and 3 at the BMO Centre in Calgary, where expanded attendee capacity, increased exhibitor space, and enhanced programming will elevate the experience for HR professionals across our jurisdiction. Through our marketing campaign, we focused on raising awareness of the strategic value a CPHR brings to organizations. The results speak for themselves with 10% of new members joined after seeing our campaign, and website traffic increased by 17%, averaging over 55,000 views per month. In 2025, CPHR Alberta navigated Ministry changes, new mandate letters, and changes to professional governance. The Professional Governance Act (PGA) was introduced in the Spring of 2025 and received royal assent in May. This was a long-awaited and important step forward. CPHR Alberta operations and the Board are at work reviewing the legislation and anticipating the incoming regulations. We have continued our focus in broader advocacy and engagement to promote the profession as a leading voice, valued partner and knowledge expert. Throughout the year, we deepened our existing relationships, built new ones, and partnered on impactful projects at various levels of government and with community partners. We look forward to continuing to highlight the significance and impact of the profession within our organizations and communities throughout 2026. Looking ahead, we are excited to implement our 2026–2028 Strategic Plan , continue rolling out our new member recognition program, and shine a spotlight on our incredible HR community at our Member Recognition Gala in April. We will also advance our work toward self-regulation, ensuring the HR profession is recognized and trusted for its impact on organizations and communities. I want to thank our incredible team at CPHR Alberta and the many volunteers who make our work possible. Your dedication ensures we deliver value to our members and advance the HR profession every day. Thank you also to our Board of Directors for their guidance and leadership throughout the year. As the holiday season approaches, I wish you joy, rest, and time to celebrate your accomplishments. Together, we are shaping the future of HR—and I look forward to all we will achieve in 2026. Ioana Giurca, CEO, CPHR Alberta
As the governing voice of CPHR Alberta, the Board of Directors meets quarterly to provide oversight and guidance in several key areas. The Board, alongside CPHR Alberta operations, continues to deliver on the association's strategic priorities developed in the 2020 strategic plan. To ensure transparency between our Board of Directors, members and key stakeholders, we are sharing post-meeting messages to inform the steps taken towards advancing our profession and ensuring a financially stable association. The Board of Directors met on November 27, 2025, and is proud to share the strong momentum we are experiencing across our community. The Board’s key messages are as follows: Membership Growth As of September 30, 2025, we reached 7,213 active members, a 7% year-over-year increase, with the majority coming from student and emerging HR professionals. This growth affirms the momentum of our HR profession and the impact of our student engagement initiatives. Professional Development Member participation remains strong with 53 events held year-to-date, with 5,013 attendees across workshops, roundtables, webinars, and community sessions. Our complimentary events have played a key role in sustaining engagement and access to learning. Annual Conference The Annual Conference was a heavy focus for the association in Q3. The sold-out event continues to bring together our community for valuable professional development and networking opportunities, creating a strong foundation for 2026. Attendees reported high satisfaction, with over 370 in attendance, and a sold-out exhibitor hall. “The CPHR conference was incredibly educational and inspiring. The speakers motivated me, and it was an experience I’ll never forget. I really enjoyed it, grew closer to my team, and I definitely want to attend again.” – 2025 Conference Attendee The 2026 event will be held at the BMO Centre, in Calgary on June 2 and 3 – with increased capacity, expanded exhibitor space, and enhanced programming will elevate the experience for all HR professionals across Alberta, NWT and Nunavut. Self-Regulation The Board continues to assess the implications of Alberta’s Professional Governance Act (PGA), including: Advocacy, legal, and governance impact assessments are being commissioned. Preliminary recommendations from management will be brought to the Board in March and June 2026, leading to a formal decision. Further information will be shared, when ready. Future Vision Approved: 2026-2028 Strategic Plan Our new 2026–2028 Strategic Plan will be rolled out in December to all members. The 3-year Strategic Plan, crafted from member feedback, market research, and collaboration with CPHR Canada – aims to strengthen our profession’s influence, amplifies leadership, and creates pathways for all members to thrive. Fiscal Responsibility Our Q3 financial review remains on track for a balanced year-end forecast. The 2026 draft budget has been approved – aligning resources with our strategic priorities while maintaining a disciplined and responsible financial approach. Board Governance Our board continues to focus on good governance practice, ensure stability, clarity, and accountability across our organization. FCPHR Nominations A reminder that the prestigious Fellowship Award is open for nominations! This national program recognizes Chartered Professionals in Human Resources (CPHRs) who have made exemplary contributions to the HR profession. Recipients are granted recognition as a Fellow of the Chartered Professionals in Human Resources (FCPHR). Click here to learn more about the Fellowship Award, including the guidelines and completing your nomination. You can also download a copy of the nomination form here. The next Board meeting takes place in March 2026, after which we will again share our key messages. If you have any questions regarding these key messages or the Board of Directors, please contact chair@cphrab.ca . We welcome your feedback!
