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What Does “Strategic HR” Really Mean? (And are you doing it?) - Speaker Series Panel - Edmonton

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Tuesday , March 31 , 2020 at 5:00 pm to 8:00 pm
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March 31, 2020
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Member: $45 | Non-Member: $60
Blind Enthusiasm Brewing Company - Edmonton
Catering will be provided during the event

*Attending this event counts as 2 CPD hours - please save the confirmation of attendance email for your CPD log. 

*Please review our Cancellation Policy before registering

About the Event

The business landscape is rapidly changing creating a demand for strategic HR Leaders to become strong executive partners driving organizations forward. The challenge is how do you effectively find the fastest and most productive ways to link people programs to business results and engage other leaders to help achieve those goals.  

The most successful HR leaders have a strategic thinking mind-set.  They have effectively found ways for making a real difference in the direction of their companies and actively contribute to the overall success.

Strategic HR doesn’t need to be an overwhelming, abstract concept. Whether you are at a young company or an established organization, you can contribute to the future growth and success by focusing on strategic business decisions.

CPHR is dedicated to supporting human resource professionals and entrepreneurs at all stages who are stuck in the daily grind of building their businesses and struggle to get solid advice from those real-world experiences. 

CPHR is proud to bring together an amazing panel of experts and seasoned practitioners from various industries to help you gain actionable insights to generate better business results and build a more agile and resilient workforce.

This is your chance to learn from — and collaborate with — respected thought leaders:

  • Lorne Rubis ICD.D - Chief Culture & Transformation Officer at NorQuest College and former Chief Evangelist & People Officer of ATB Financial
  • Jim Martyn -  VP of Human Resources at the Canadian Brewhouse, Plantlife Canada and The Banquet Bar
  • Lisa Patrick, Business Development Strategist, Continuing Education Credit expert and Influencer Advisor
  • Barbara Reppert, CPA, CMA  - Panel Moderator, Executive Business Coach and Strategist

About the Panelist

Jim Martyn:

James (Jim) Martyn has spent 18 years in the hospitality industry, his 9 previous with The Canadian Brewhouse, The Banquet Bar, and Plantlife Cannabis (all under the same ownership).  Of those 9 years, 3 were spent in Operations, the next 3 in Business Development, finally settling in a familiar position in Human Resources.  Jim's background is in training and retention, having spent his years prior to The Canadian Brewhouse working with the Northland Properties' Brand, "Rockford" on their recruitment and employee development plans with a heavy focus on training programs.  When it comes to Human Resources, Jim believes in a full-team approach and lives by his personal mantra of Ignorance is Opportunity, insinuating that the ongoing pursuit of knowledge and understanding is key to personal and professional development.  

Lisa Patrick:

Working with some of the most recognized thought-leaders in the world has given Lisa the opportunity to showcase her unique skill to see opportunities that others miss!  These relationships have also provided her insights into the distinctive points of view of risk and opportunities facing today’s expert and their speaking/coaching businesses.  These experiences have contributed to her success! She offers you more creative solutions that combine her experiences, intimate sector knowledge, and clear insights into how to create value in your brand and your business.  She never takes refuge in denial, always plays offence, and captures more than her share of tomorrow’s opportunities.  Lisa is relentlessly optimistic, entrepreneurial, and future-focused. She encourages contrarian thinking and rapid experimentation

Barbara Reppert:

Barbara Reppert is an Accountant by profession and has held a wide scope of corporate executive roles throughout her career. It is through this background that she’s garnered diverse and comprehensive business acumen. Along her journey she discovered her passion for learning, collaborating, and coaching while still utilizing her executive skill set and knowledge. A certified coach through MMS Institute Coach Training & Consultancy, Barb had the exceptional experience to be directly trained by the “Mother of Coaching” herself – Dr. Chérie Carter-Scott, Ph. D. An ever-curious student of life, Barb lives by the understanding that wisdom is earned through hard work, success and all the important failures that shape who we are.  It is with great courage that Barb challenges her clients and herself to live the life we each uniquely desire and have a greater positive impact on those around us.

Lorne Rubis:

Lorne was awarded the 2018 Canadian LifeTime Achievement Award for contributions to the Human Resource community and advancing the workplace. It is awarded annually by the Ivey Academy, The Ivey School of Business, and HRD Magazine. Lorne teaches EMBA courses at the U of Alberta on Culture and Strategic HR. He will begin teaching his Culture course at Harvard in December 2019. He is a member of the Institute of Corporate Directors, a Director on the Board of FortisAlberta Inc., a member of Covenant Health’s Innovation Committee and a mentor at The Unreasonable Group.

Lorne joined ATB Financial, as Chief People Officer in 2012, with the mandate to make ATB “The Place to Work.” During his 4 plus years in that role, working closely with the enterprise leadership team, ATB became widely recognized as one of the top companies to work for in North America. Lorne then became ATB’s first Chief Evangelist in 2017. In this role Lorne led the company-wide transition to Google's G Suite, moving the entire company onto a transformative collaboration and communication platform that resulted in a renaissance of how people work. Lorne retired from ATB in August 2018.

Currently I have the privilege of being NorQuest College’s Chief Culture & Transformation Officer. What does that mean? My role is to help NorQuest adapt and thrive in the midst of the disruption impacting post secondary education.


  • 5:00 pm to 5:30 pm Registration & light refreshments
  • 5:30 pm to 6:30 pm Ice Breaker Activities & Networking
  • 6:30 pm to 7:30 pm Panel Discussion on What Does “Strategic HR” Really Mean?
  • 7:30 pm to 8:00 pm Q/A & Casual Networking 


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